Customer Targeting
Define your ideal customer target to create focus for your brand.
Brand Positioning
Gain clarity and direction for your brand to drive rapid growth.
Strategy & Execution
Set clear goals and marketing strategies so you can rise with the tide and level up your business.
Grow Faster with Brand Positioning & Targeting That Actually Work
Whether you’re launching your first product, scaling a side hustle, or feeling stuck in slow growth, the right brand positioning and customer targeting can unlock your next level.
Grow Faster & with More Confidence
Hi, I’m Carrie — after 20+ years in corporate brand management, an MBA, and growing my own successful food blog business, I know firsthand that clarity is the ultimate growth strategy. I help online business owners — especially busy moms and side hustlers — cut through the noise, sharpen their messaging, and finally connect with the right audience.
Stop Spinning in your Business
Do you feel like most days you’re just spinning without clear focus?
Small online business owners take on a lot and often find themselves too busy with daily tasks to step back to take a look at the big picture. Is this you? Do you ask yourself too often…”how can my brand stand out?” “Why can’t I grow my audience?” “Why can’t I grow my income?”
I promise you that I can help you to find clarity and focus!
A few things we’re great at
Brand House & Feature Services
Your business deserves more than a logo and a tagline—it needs a home your audience can connect with.
That’s where the Brand House comes in. This proprietary model and collaborative process transforms the intangible world of online business into a clear, structured, and welcoming brand space. Together, we’ll build a brand that feels like home to your ideal customer—cohesive, inviting, and unmistakably you. It’s the foundation your business needs to grow with confidence and consistency.
Customer Targeting
Zoom in on your ideal customer—beyond basic demographics. Together, we uncover their unmet needs, mindset, and motivations so you can stop marketing to the masses and start resonating deeply with the people who matter most.
Brand Positioning
This is where your brand finds its unique space in the market. I guide you through crafting a powerful positioning that sets you apart, clearly communicates your value, and makes your brand unforgettable to the right audience.
Brand House Development
Using my proprietary Brand House model, we turn your brand into a cohesive, inviting space your customers feel at home in. We define your brand foundation—your mission, values, promise, voice, and key messages—so every part of your business feels aligned and intentional.
Brand Marketing Strategy
Once your brand foundation is clear, I help you translate it into real-world impact. From messaging and content strategy to social media and email flows, we build a marketing roadmap that’s true to your brand and designed to connect, convert, and grow.
Product Launch Strategy
Launching something new? I’ll help you position it strategically, define your audience, and create a compelling narrative that builds anticipation and drives results—without the overwhelm.
Business Expansion Strategy
Whether you’re growing into new markets, audiences, or offerings, I help you do it with clarity and confidence. Together, we map a growth strategy rooted in your brand’s purpose—so you expand without losing what makes you unique.
Testimonials
I have worked with so many amazing clients over the years. Here’s what a few of them had to say about the experience.
“I’m going to start by saying Carrie over-delivered. My goal was to come up with a brand statement that clearly stated my mission and what set my brand apart from similar baking blogs. Carrie has a well-defined process that she walks you through during the discovery phone call, but one of the reasons I loved working with her was that she met me where I was. I had done the work to develop an ideal reader persona, and that’s where we started. Carrie took my work, did her homework, and came to each meeting well prepared. By the end of our 3 meetings, I had a new brand statement, an updated About Me page, an updated email welcome sequence, and ideas for email topics and freebies. By the end of the third session I had implemented changes to my blog and written the draft for my new welcome sequence. I walked away with tangible deliverables, and it’s one of the best investments I’ve ever made in my business.”
Cheryl Norris
BakesbyBrownSugar.com
“Working with Carrie was an absolute game-changer! I thought I knew my target audience pretty well, but having Carrie’s expert eye on things made all the difference. She nailed down exactly who my customers are and showed me how to weave that into my content seamlessly. Our chats sparked so many blog and social media content ideas and Carrie blew me away with her implementation suggestions during our last call. Seriously, I can’t recommend her enough. Thanks to her, I’m not just confident in my messaging—I’m crystal clear on it.”
Eloise Jennes
CookingwithElo.com
“Working with Carrie was an absolute dream! I went into it with a lot of ideas, but not knowing how to put it all together for my unique value proposition and how to communicate it to the reader. Carrie not only helped educate me on all things branding, but she was able to take all of my jumbled thoughts and create a clear brand position that I love and feel fully confident in.”
Kara Myers
SweetlySplendid.com
“I found Carrie serendipitously and she was just what my business and brand message needed! Through her approachable coaching, she helped me to zero in on my voice, reader, message, and more and guided me on how to communicate and focus on this consistently. This has been so valuable! Plus, she is a lot of fun to work with!”
Michele D.
MangiawithMichele.com
Ready to finally feel confident in your brand?
Let’s chat!
👉 Book your free 15-minute exploratory call today!